Things for life


Design System

User Research

A/B Testing

UX/UI Design

Art Direction

Nov 2019 — Jul 2022

The next chapter in my e-commerce career

During my role as the UX Lead at CDON, I actively collaborated with product owners to prioritize user-centric strategies through A/B testing, user research, and UX/UI design. Working closely with both developers and product owners, our collective efforts ensured the seamless implementation of the designs we crafted, fostering a collaborative environment that bridged the gap between design and functionality. The collaboration extended to engaging with Google for user testing and partnering with various design agencies, collectively aimed at refining the user experience.

Towards the end of my tenure, I transitioned into the role of Art Director, coinciding with the development and successful launch of a new CDON branding initiative.