Fancy /

The social e-commerce platform


Digital Design

UX/UI Design

App Design

Icon Design


Nov 2011 — Nov 2019

The world's social shopping platform – discover amazing stuff, collect the things you love, and buy it all in one place.

Since joining Fancy in late 2011, I've been an integral force in shaping the company's design landscape, with a particular focus on UI/UX design. Collaborating closely with the team, we orchestrated a captivating social shopping experience that captivated millions of users daily.

My role spanned diverse projects—from crafting distinctive branding and illustrations to conceiving innovative designs for print, web, and mobile platforms, both for Fancy and its valued partners. This journey allowed me to infuse creativity into Fancy's visual identity and extend its design influence across various horizons.

It's worth noting that after my departure, Fancy underwent a directional shift, and unfortunately, the company is no more. Nevertheless, I cherish the experiences and contributions made during my time there.