Fancy × Hermès

Challenge: Fancy partnered with Hermès to bring a limited-edition collection online, including Le Flâneur d’Hermès. The challenge was to translate Hermès’ concept into a premium, interactive digital experience that lived up to their luxury standards.

Solution: Our team at Fancy implemented the interactive parallax experience, where users could control the bicycle animation directly in the browser. I drove the design and interaction implementation, focusing on motion, performance, and ensuring the execution matched Hermès’ creative direction. We worked closely with developers to deliver smooth transitions and precise details across devices.

Outcome: The launch created strong buzz for both Hermès and Fancy, demonstrating how high-end fashion could be presented in a modern, digital-first way. The interactive showcase was featured in press coverage and helped reinforce Fancy’s reputation as a partner capable of executing premium brand collaborations.

What I Learned: This project reinforced the importance of detail in luxury-brand work — from motion timing to pixel alignment. I learned how critical execution quality is when a brand’s reputation depends on every interaction feeling flawless.