Spotify launches in the US

Challenge: Spotify’s U.S. debut required a compelling brand presence to stand out in one of the world’s most competitive streaming markets. They needed a visual campaign to support launch partners and communicate trust, style, and innovation.

Solution: Our team at Identity Works handled a mix of print and branded content for Spotify’s launch partners. I was responsible for the design of collateral materials — posters, brand guidelines, print assets — ensuring visual cohesion across partners and marketing channels. I worked with marketing leads to align messaging, brand tone, and visual execution.

Outcome: The collateral campaign supported Spotify’s U.S. brand presence during its critical launch window, helping partners present unified brand visuals. It contributed to early momentum and positioning in the eyes of media and users.

What I Learned: Working on Spotify’s U.S. launch taught me how brand, design, and campaign assets must feel consistent across channels (print, digital, partner materials). It also reinforced the importance of clear brand guidelines and visual consistency under tight deadlines.