JLOFSTEDT is the personal showcase of Joachim Löfstedt, a year old designer from the southern parts of Sweden. Currently lives and works in cosy Lund, in south of Sweden.
Projects I've been involved in have been featured in a variety of design oriented publications like Smashing Magazine as well as acclaimed press such as Bloomberg, TechCrunch, Business Insider, Fast Company & The Next Web.
Ever since I can remember I’ve wanted to make things look pretty. In my younger years I was very fascinated by drawings and paintings which later led me into illustrations and art in general. During the same period of time I brought my interest further with the use of computers. It opened up endless opportunities for me to learn more.
Not long after I got my first computer I downloaded the early versions Adobe Photoshop and Adobe Illustrator. The more I played around, the more I learned and started to love the creative freedom these softwares gave me. Eventually I saw opportunities within the design industry and started off as a freelance designer. I also founded my first company at the same time.
Alongside working as a freelance designer I graduated from a three-year bachelor's degree in Media Technology at Linnaeus University in 2010. Since then I’ve worked with several companies and agencies building and designing products for clients worldwide.