JLOFSTEDT is the personal showcase of Joachim Löfstedt, a year old designer from the southern parts of Sweden. Currently lives and works in cosy Lund, in south of Sweden.
Projects I've been involved in have been featured in a variety of design oriented publications like Smashing Magazine as well as acclaimed press such as Bloomberg, TechCrunch, Business Insider, Fast Company & The Next Web.
Ever since I can remember I’ve wanted to make things look pretty. In my younger years I was very fascinated by drawings and paintings which later led me into illustrations and art in general. During the same period of time I brought my interest further with the use of computers. It opened up endless opportunities for me to learn more.
Not long after I got my first computer I downloaded the early versions Adobe Photoshop and Adobe Illustrator. The more I played around, the more I learned and started to love the creative freedom these softwares gave me. Eventually I saw opportunities within the design industry and started off as a freelance designer. I also founded my first company at the same time.
Alongside working as a freelance designer I graduated from a three-year bachelor's degree in Media Technology at Linnaeus University in 2010. Since then I’ve worked with several companies and agencies building and designing products for clients worldwide.
Currently I’m doing design work at Fancy.com, a social shopping platform.Stockholm — September 2016